Ricardo March

Ricardo March Vice President, North American Sales Ricardo March has pursued his passion for wine for more than two decades, establishing himself as one of the preeminent professionals in the world of wine and spirits sales and marketing. Born into the wine business, Riccardo graduated from the University of Barcelona with a degree in Business Administration and Management, and then moved to the States to earn a Master of International Business from Florida International University. In Florida, he experienced the challenges of the wine and food industry from a business standpoint. As a new wine and spirits manager, he excelled at marketing, sales and customer relations, more than tripling his sales volume in just two years’ time. He then became a territory manager with another company and successfully took his territory to number one in sales in a year. Since 2000, Ricardo has applied his formidable talents to Beni di Batasiolo as Vice President for North America and has established a successful business presence in the United States, Canada and the Caribbean. His international business portfolio includes sales, operations, marketing, administration, strategic planning, production, product development, training and human resources. He travels the world attending major trade events promoting Beni di Batasiolo and shares his enthusiasm for wine and the competitive international wine industry. Ricardo is an experienced sommelier, certified by the European School for Sommeliers. He is fluent in English, Spanish, Italian and French. He is based in Miami and enjoys spending time with his four teenage children.